Sociology 2172A/B Lecture Notes - Lecture 9: Sut Jhally, Magic System, De Beers
14 Jul 2016
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Document Summary
Advertising creates culture and culture helps to create advertising (back and forth one is influenced by the other. There are differences in behavior and values depending on culture. The more we become multi-cultural, the more you learn about the different ways to do things. Passed from person to person and from generation to the next o o. We are a combination of nature (biology) and nurture (the social environment) o. Nature: eat because we are hungry, biological need. Nurture: what you choose to have for breakfast o. Advertising and the end of the world (sut jhally) Title: if we keep consuming how we are (consumption influenced by advertising), we are going to lead to the end of the world o. 55 years left if we do not stop our tendencies. We are using our natural resources exponentially increased; however, happiness levels have not changed. Advertising distorts our perception of normal in the world.
