POL369Y5 Lecture 6: POL369 – October 18th, 2016
Document Summary
Both shape our perspectives but in different ways: episodic individual responsibility, thematic social responsibilities. Frame dominance one interpretation of what happened dominated public discourse (happens rarely) Frame competition multiple frames of what happened competing in the media for public discourse. Image is the mental impression or perception of an object or concept such as a politician, political party, or public policy. Images are subjective in nature due to the varying ways in which target audiences receive, absorb, process and evoke political communication. The public images of political actors are actually imaginary constructs that are shaped buy information and visuals that are controlled and filtered by political parties, public relations personnel, pundits, media and others. Can be useful if they do 1 of 4 things: helps us know the characteristics of a potential decision maker. Talks about experience, trust, integrity, competence etc. 2: uses evidence to support its claims.
