ITM 100 Lecture Notes - Lecture 4: Mahindra Satyam, Computer Sciences Corporation, Behavioral Targeting
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Social, ethical, and legal issues in the digital firm. Property rights and obligations: accountability and control. Illustrates the ethical questions inherent in online information gathering. Increased use of behavioural targeting has drawn attention of parliament and the office of the. In the u. s. the national security agency keeps phone and email logs, and uses facebook to create maps of social connections. Nora technology can take information about people from disparate sources and find obscure, non- obvious relationships. It might discover, for example, that an applicant for a job at a casino shares a telephone number with a known criminal and issue an alert to the hiring manager. Responsibility: accepting the potential costs, duties, and obligations for your decisions. Accountability: mechanisms for identifying responsible parties. Permits individuals to recover damages done to them. If an action is not right for everyone to take, then it is not right for anyone: descartes" rule of change: