ITM 100 Lecture Notes - Lecture 4: Barclays, Free Moral Agents, Galleon Group

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Mahmoud Jahani

Document Summary

Online activity is tracked and ads are displayed depending on activity. Behavioural targeting allows business and organization to more precisely target desired demographics. Google uses tracking files to monitor user activity on thousands of sites; businesses monitor activity on their own sites to better understand customers. Demonstrates its role in organizing and distributing information. Illustrates the ethical questions inherent in online in gathering. Increased use of behavioural targeting had drawn attention of parliament and the office of the privacy commissioner. In the u. s the national security agency keeps phone and email logs, and use facebook to create map of social connections. The ethical and moral question is understanding what rights individuals have in their own personally identifiable internet profile. Understanding ethical and social issues related to systems. Example of failed ethicsl judgement by senior management: barclays bank plc (2012) O(cid:374)e of the (cid:449)orld"s largest (cid:271)a(cid:374)k ad(cid:373)its to (cid:373)a(cid:374)ipulati(cid:374)g its su(cid:271)(cid:373)issio(cid:374)s for libor.