ITM 100 Chapter Notes - Chapter 4: Behavioral Targeting, Canadian Bar Association, Joule

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Sui Sui

Document Summary

Itm 100 chapter 4: social, ethical and legal issues in the digital firm. Online activity is tracked, ads are based on your activity. Allows businesses and organizations to target desired demographics. Businesses monitor activity on their sites to better understand customers. Demonstrates its role in organizing and distributing information. Increased use of behavioural targeting has drawn attention of parliament and the. Ethical and moral question is understanding what rights people have in their own internet profiles. Relationship between ethical, social and political issues in an information. Copying data from one location to another & accessing personal data from remote locations are much easier. Responsibility: accepting the potential costs, duties, and obligations for your decisions. Ethical analysis: permits individuals to recover damages done to them. 1: define the conflict or dilemma, and identify the higher-order values involved. Identify the options that you can reasonably take.