MDIA1003 Lecture Notes - Lecture 12: University Of New South Wales, Decision-Making, Semiotics

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rosedeer499

3 Nov 2018

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Ethics: what a community believes is right or wrong, rules. Morals: what an individual believes is right or wrong. Coles mini shop targets the kid to get the parents to shop. + i could not devote myself to this company. Either way a group of people will not be convinced. Assessment three: one file, 3am grace period, evaluation. + select two evaluation techniques for the slide: strategy is used to meet the objectives. Eg, o(cid:271)je(cid:272)ti(cid:448)es are (cid:858)to raise a(cid:449)are(cid:374)ess i(cid:374) the target pu(cid:271)li(cid:272) (cid:894)(cid:373)easured (cid:271)y 500 people liked o(cid:374) f(cid:271)(cid:895)(cid:859) The key message is what you want people to know at the end. The three most important things i have learned from the course is; visual imagery is becoming more and more prominent/ important in selling ideas and products. I found implementing semiotics successfully into campaigns to be the most challenging aspect of the course. Evaluation is a skill i wish to develop further in my degree.

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So what are the ethics involved with using numbers to make our point even when we know things could be seen differently if we presented it a bit differently? Remember, morals are what we know about right and wrong as individuals, ethics is the systems of formal and informal rules society adopts for the application of morals. (Example, most of us would agree that killing a human is morally wrong, however, the ethical system says it is okay to kill in self-defense, war, and some other situations.)

Yi really wants a car but her credit is pretty poor and she doesn't make much money. Both of those make a new car impossible for her. Instead, she finds a used car seller who offers credit to anyone and a no down payment deal. She knows that they are charging more for the car she wants than what she would pay if she bought it with cash from someone selling their own car but she can get credit. The deal sounds really good. The car is being sold for $9,995 with no money down. Unfortunately, her interest rate is going to be 18% for the five years she has the loan. By law, all of this has to be in the loan document but the salesperson will focus on the no money down, easy credit, and the $9,995 car is much cheaper than what she could get new.

Yet, just with simple interest calculations, Yi's monthly payment will be $253.81 and her total cost for the car will be $15,228.60.

If she simply saved that same payment for four months and put $1,000 down, she would likely qualify for a lower interest rate and could either get a lower monthly payment ($186.72) or she could buy a $13,000 car for the same monthly payment.

Is there a difference between what you're willing to present as ethical to a consumer versus what you would consider ethical if a salesperson did it to you? At what point do you feel unfairly manipulated by numbers? How much should we trust number-based evidence? How do we know we are being manipulated fairly or unfairly?

MDIA1003 Lecture Notes - Lecture 12: University Of New South Wales, Decision-Making, Semiotics

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