MDIA1003 Lecture Notes - Lecture 1: Fake News, Magical Creatures In Harry Potter, University Of New South Wales
12 Aug 2018
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J. foye@unsw. edu. au: ca(cid:374)(cid:374)ot (cid:373)iss 3 (cid:272)lasses, do(cid:374)"t (cid:271)e 15 (cid:373)i(cid:374)s late, bring notes and questions to class. Consider prior pr and advertising campaigns, what they do well: assessment two 35% Give attention to a campaign: assessment three. Be organized, explore interests, think critically, stay up to date with the readings. Apply what you are learning to promotional content. Activity: define pr and advertising in your own words. Pr: promoting or maintaining the reputation of a brand or company by a specific person, communication, social values, relations. Why might we need so many different approached to understanding it. Different channels of what pr people do, always changing, not the most ethical people were in pr in the beginning. Interacts with a lot of crossover, grey areas. The analysis of pr has changed, different voices critiquing, different standpoints: pr situations can be defined in terms of a problem, challenge or opportunity.
