MDIA1003 Lecture Notes - Lecture 3: Old Spice, University Of New South Wales

• School: UNSW, UNSW Sydney
• Department: Media
• Course: MDIA1003
• Professor: Michael Richardson

Document Summary

Bernays tactics: sold whole new ways of behaving, changing behavior. Change the way people ate breakfast, convinced people that a hearty breakfast was best, Not ethical, manipulation of information, health issues however, depends on his client, what he was trying to achieve. Me(cid:374)(cid:859)s fragra(cid:374)(cid:272)e for older (cid:373)e(cid:374), old (cid:271)ra(cid:374)d, outdated. The campaign changed the brand to be more masculine, different scenarios to make the (cid:373)a(cid:374) (cid:373)ore (cid:373)as(cid:272)uli(cid:374)e (cid:894)(cid:858)what your (cid:373)a(cid:374) should look like(cid:859)(cid:895) Campaigns change depending on what they need to achieve.