MDIA1003 Lecture Notes - Lecture 12: University Of New South Wales, Corporate Social Responsibility, Smart Criteria
17 Oct 2018
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Can do film or audio but you must make it specific in your document. + gives structure to your campaign, and what should go in each area. + you can move sections around however the executive summary must always be at the top. + there is no requirement for academic insight but is good for argument. + aim to make it look like in the real world. + look at newspaper articles, statistics, videos, etc. + think about the feedback you were given. + draw on ideas, analyse to build a better campaign. + the work you did in groups is a starting point. + eg, if your target audience is university students, do more research on priorities, who university students are, where they come from. Ethics in pr & advertising: how we convince each other of new ideas, products, to try new things important that it is conducted ethically, people do think advertising and pr is manipulation.
