MKTG 3104 Chapter Notes - Chapter 4: Theodore Roosevelt, Meat Packing Industry, Water Scarcity
Document Summary
Marketing ethics refers to those ethical problems that are specific to the domain of marketing. Deceptive advertising a representation, omission, act, or practice in an advertisement that is likely to mislead consumers acting reasonably under the circumstances. American marketing association provides a detailed, multipronged statement of ethics that can serve as a foundation for marketers. Corporate social responsibility generally entails voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business. Including ethical statements in the firm"s mission and vision statements. Marketing through social media has some particular ethical concerns associated with it. Once its implemented, controls must be in place to be certain that the firm has actually done what it has set out to do. During this phase of the strategic marketing planning process, managers must be evaluated on their actions from an ethical perspective.
