JOUR 250 Chapter Notes - Chapter 14: Pie Chart, Camera Angle, Press Release
Document Summary
Brand journalism or content marketing: same thing, mat releases. Planning a news release: key message, primary audience, what is gained, what is the objective, is this the best format, organization. Seo: key words in your first paragraph, the process of carefully selecting key words for the news release that make the content easily retrievable. 5 ways to distribute media releases: electronic wire services, online news rooms, email, fax, first class mail. 2 kinds of fact sheets: product summary sheet, corporate profile. What should a photo entail: quality, subject matter, composition, action, scale, camera angle, color, lighting. Infographics: graphic displays of information and facts, a colored bar or pie chart. Media kits: often called press kits, traditional. A news feature about the product or service. For tourism purposes (think sending things to huff post: media tour. Pitching a story: a short proposal of your product or service, building relationships with journalists, engagement.
