PUR 3000 Chapter Notes - Chapter 14: The Takeaway, Mock Interview, Nonverbal Communication

• School: University of Florida
• Department: Public Relations
• Course: PUR 3000
• Professor: Sora Kim

Document Summary

Judged solely on newswothiness, timeliness, interest to the readers planning a news. Ends with name, telephone #, email address of pr contact person so a reporter can easily contact for more info. Use specific subject line that identifies exactly what the news release is about. 200 words or less in 5 short paragraphs. brevity so reporters see the release on one screen and don"t have to scroll -2 or 3 sentences in each paragraph -bulleted points to convey key points. Above headline or at bottom of the release, provide a contact name, number email and url for more info. The multimedia news release - smart media release smr or social media news release. An increasing number of product news releases include embedded photos, but more elaborate. Smrs remain a fraction of the total market because of cost -the number and variety of channels receiving new releases have expanded beyond traditional media outlets.