MANAGMNT 301 Chapter Notes - Chapter 17: Intrapreneurship, Technology Strategy, Dominant Design
12 Nov 2020
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Different forces, like scientific knowledge and capital resources, encourage development of new technologies. Some desire to be first movers whole others prefer to be followers. Technology can be managed for competitive advantage and used to support a form"s low-cost of differentiation strategy. Selecting an appropriate technology strategy depends on the degree to which the technology supports the organization"s competitive requirements. A company assesses its technology needs by benchmarking, or comparing, the technologies it employs with those of both competitors and noncompetitors. New technologies can be acquired through acquisition and other means, or developed internally. People play many roles in managing technology such as chief information officer, entrepreneur, technical innovator, product champion, and executive champion. Innovative organizations establish cultures that support creativity and intrapreneurship. Successful development project share characteristics like building on core capabilities, having a guiding vision of what needs to be achieved, and having a committed team.
