MMC 2604 Chapter Notes - Chapter 1: Postmodern Culture, Secret Ballot, Fax

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Culture and the evolution of mass communication: communication. The creation and use of symbol systems that convey information and meaning (languages, morse code, motion pictures, etc: culture. The cultural industries the channels of communication that produce and distribute songs, novels, tv shows, newspapers, movies, video games, internet services, etc to large number of people. The historical development of media and communication has several overlapping eras when new forms of technology arise: this process is called convergence since the arrival of the internet, mass communication. Early societies circulated knowledge through oral traditions. Written culture emerged when alphabets did: ruling classes had a manuscript culture crafted form philosophers, monks, and stenographers, working class was mostly illiterate. Paper and block printing developed in china in 100 ce and 1045. Modern printing did not emerge until the middle of the 15th century: johannes gutenberg"s printing press. Mass-produced printed materials could spread info/ideas faster than ever before. Countered traditional civic doctrine and religious authority.

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