COM 1000 Chapter Notes - Chapter 1: Pathos, John T. Cacioppo, National Communication Association
Document Summary
There are ways to talk about your accomplishments without seeming like a braggart: borrowing expertise and cite the qualifications of the sources in your speech, being well prepared, organized, and appropriately dressed, trustworthiness is usually gained right away but slowly lost if you do not present everything in an honest, trustworthy fashion, the perception of goodwill occurs when the audience feels that you care about them. 3: education, attractiveness, personality, voice quality, attitudes, prejudices, values. Message variables: variables include, length of message, organizational theme, use of humor, types of appeals, types of arguments, use of evidence. Channel variables: older versions of this model said that the variables were, sight, touch, smell, sound, taste, these variables have been extended to include channel modalities such as , live, recorded, teleconferenced, computer mediated, text messaged, emailed. Receiver variables: variables include, age, gender, cultural background, prior knowledge of topic, listening ability, mood, attitudes, values, prejudices.
