COM 1000 Chapter Notes - Chapter 1: Elaboration Likelihood Model, Organizational Communication, Interpersonal Communication
Document Summary
Communication is a complex process that many would argue is extraordinarily difficult to define. Communication is pervasive, amoral, and necessary to advancing our life-agenda. Pervasiveness- communication takes place wherever humans are together because people tend to look for meaning, even when a message is not deliberately sent. Humans cannot not communicate in the presence of others. People look for meaning even if there is no message (ex. Someone ignoring you, you think they are mad) Amoral- the process of communication is ethically neutral, neither moral nor immoral. The people engaged in the process of communication provide the morality or lack of morality. We use communication to influence others to think, feel, or act in ways that we want them to. Advancing our agendas through communication can be an ethical pursuit or unethical exploitation, depending on the morality of the person. Aristotle was a student of plato and an observer of human behavior.
