BUS 109 Chapter Notes - Chapter The Strategist: Family Values, Netflix, Hulu
Document Summary
The strategist: be the leader your business needs. I(cid:374) the (cid:271)ook (cid:862)the t(cid:396)ategist(cid:863) (cid:271)(cid:455) cynthia a. montgomery, the author draws upon her experience teaching in the eop program at harvard business school to discuss the intricacies of strategy. She argues that strategy is a constant evolution rather than a finite solution to a business problem. She believes that current scholars of strategy have lost the true aim of strategy and placed too much emphasis on solving a specific problem. She says, (cid:862) t(cid:396)ateg(cid:455) the s(cid:455)ste(cid:373) of (cid:448)alue (cid:272)(cid:396)eatio(cid:374) that u(cid:374)de(cid:396)lies a (cid:272)o(cid:373)pa(cid:374)(cid:455)(cid:859)s (cid:272)o(cid:373)petiti(cid:448)e positio(cid:374) a(cid:374)d u(cid:374)i(cid:395)ue(cid:374)ess has to be embraced as something open, not something closed. It is a system that evolves, moves, and changes(cid:863) (cid:894)mo(cid:374)tgo(cid:373)e(cid:396)(cid:455), (cid:1006)(cid:1004)(cid:1005)(cid:1006), p. 20). To begin, montgomery discusses the case of richard moogian and masco company. She highlights how the myth of the supe(cid:396) (cid:373)a(cid:374)age(cid:396) (cid:272)o(cid:374)t(cid:396)i(cid:271)uted to mas(cid:272)o(cid:859)s do(cid:449)(cid:374)fall a(cid:374)d poo(cid:396) (cid:396)esults. This is espe(cid:272)iall(cid:455) (cid:396)ele(cid:448)a(cid:374)t i(cid:374) toda(cid:455)(cid:859)s competitive environment.
