BUS 109 Chapter Notes - Chapter 5 Forces: Harvard Business Review, Switching Barriers, Sound Recording And Reproduction
Document Summary
The central theme of the article is to discuss the five competitive forces that influence industry structure and their implications for strategists. Michael porter examines the five forces by giving examples of real-world companies that overcame them. He then discusses the factors that contribute to each of these competitive forces. Porter aims to give clear depictions of how each of the forces affect a company"s profitability and competition in the long run. Michael porter"s analysis of the five forces is in-depth and thorough. 1979, his insights are still relevant to the business strategist today. To depict the enduring message of porter"s five forces, i will examine the smartphone industry and the competitive forces that shape its industry structure today and how they affect overall profitability. First i will examine the force of rivalry amongst existing competitors. Today, the major smartphone brands are samsung, apple, lg and htc. Competition is fierce between the brands due to the power of obsolescence.
