BUS 109 Chapter Notes - Chapter Winning: Jack Welch, Harpercollins, Blue Ocean Strategy
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I(cid:374) the (cid:271)ook (cid:862)wi(cid:374)(cid:374)i(cid:374)g(cid:863) (cid:271)(cid:455) ja(cid:272)k wel(cid:272)h, the autho(cid:396) gi(cid:448)es a f(cid:396)a(cid:373)e(cid:449)o(cid:396)k fo(cid:396) ho(cid:449) people (cid:272)a(cid:374) su(cid:272)(cid:272)eed i(cid:374) life. He utilizes his wealth of knowledge and experience to guide young professionals to achieve their goals both in and out of the (cid:449)o(cid:396)kpla(cid:272)e. wel(cid:272)h"s ad(cid:448)i(cid:272)e is not aimed directly to chief executives but rather, to anyone in the organization. He sa(cid:455)s, (cid:862)m(cid:455) (cid:373)ai(cid:374) goal (cid:449)ith this (cid:271)ook is to help the people (cid:449)ith a(cid:373)(cid:271)itio(cid:374) i(cid:374) thei(cid:396) e(cid:455)es a(cid:374)d passio(cid:374) (cid:396)u(cid:374)(cid:374)i(cid:374)g th(cid:396)ough thei(cid:396) (cid:448)ei(cid:374)s, (cid:449)he(cid:396)e(cid:448)e(cid:396) the(cid:455) a(cid:396)e i(cid:374) a(cid:374) o(cid:396)ga(cid:374)izatio(cid:374)(cid:863) (cid:894)wel(cid:272)h, 2005, p. 13). Welch lays out his personal philosophies and best practices in simple to understand terms. In modern day business, welch is arguably one of the most famous managers. He started out as an employee at general electric and rose through the ranks to become its ceo. As a result, he has a proven track record of managerial experience that he utilizes in the book.
