BCS 111 Chapter Notes - Chapter 7: Iconic Memory, Stimulus Modality, Sensory Memory

• School: University of Rochester
• Department: Brain and Cognitive Sciences
• Course: BCS 111
• Professor: Yang

Document Summary

Encoding occurs when info is first translated into a form that other cognitive processes can use . this is the formation of a memory trace. This trace is held in storage in one form or another for later retrieval. The modal model of memory assumes that info is received, processed, and stored differently for each kind of memory. Unattended info presented very quickly is stored only briefly in sensory memory. Attended info is held in stm for periods of up to 20 or 30 seconds. Short-term memory is also called primary memory and short-term storage (sts) Information needed for longer periods of time is transferred to long-term memory (ltm . also called secondary memory or long-term storage, lts) Free-recall experiment: people given a list of words to remember and are asked to recall the words in any order . gives evidence for the idea of different memory systems.