J 350 Chapter Notes - Chapter 1-2: P. T. Barnum, Strategic Management, Sigmund Freud

• School: University of Oregon
• Department: Journalism
• Course: J 350
• Professor: Professor Chandler

Document Summary

How public relations differs from advertising: advertising is controlled communication. You pay for it and therefore you control the content and outcome of the message: ad is paid media, 30 second super bowl ad costs . 5 to million, public relations usually uses uncontrolled communication. When we need to get messages into controlled media, we buy ads. How public relations differs from marketing: marketing seeks to attract and satisfy customers of an organization. It deals with goods and services: marketing contributes directly to bottom line. It can support marketing, but we do not use marketing measures to evaluate our success. Public relations campaign versailles restaurant in miami"s little havana (pg. 12: used race, very successful campaign, received a silver anvil award from the prsa. Ancient beginnings of pr: rosetta stone (practically a publicity stunt touting an egyptian pharaoh"s accomplishments), Julius caesar (first politician to publish a book), boston tea party (mobilized public opinion), pt.