J 350 Study Guide - Midterm Guide: Little Havana, Strategic Management

• School: University of Oregon
• Department: Journalism
• Course: J 350
• Professor: Professor Chandler

Document Summary

Positive perceptions of pr: media relations, publicist, event planner, press secretary, public affairs, external communication, strategic communication, strategic marketing, advertising. Misconceptions of pr: pr is a glamorous, pop culture, dinner party filled profession (ie samantha from sex and the. City: pr is a worldwide industry, china is the second biggest after us, recent growth of pr is due to the internet. Many different ones defined by many different people. Importance of definitions: definitions are important because how we define something influences how we see it and experience it, definitions provide a lens through which we understand experiences -- and the practice of public relations. ** pr is a strategic communication process that builds mutually beneficial relationships between organizations and their publics pr society of america. Two way symmetrical model: the objective of public relations is to build mutually beneficial relationships between the organization and it various publics.