JCM 414 Chapter Notes - Chapter 1: Transcoding, Ethnocentrism
12 Mar 2020
School
Department
Course
Professor
Document Summary
The simple, vivid, memorable, easily grasped and widely recognized characteristics about a person that reduce everything about a person to those traits, exaggerate, and simplify them and fix them without change or development to eternity. Splitting- dividing the normal and the acceptable from the abnormal and the unacceptable. Ethnocentrism- the application o the norms of one"s own culture to that of others. Orientalism- the disclosure by which european culture was able to manage and even produce the orient politically, sociology, militarily, ideologically, scientifically, and imaginatively during post-enlightenment period. Power/knowledge- a discourse produces through different practices of representation (scholarship, exhibition, literature, painting, etc. ) a form of racialized knowledge of the other (orientalism) deeply implicated in the operations of power (imperialism) Transcoding- taking an existing meaning and re-approaching it for new meanings. Blacks could gain entry to the mainstream but only at a cost of adapting to the white image of them and assimilating white norms of style, looks and behavior.
