COM 107 Chapter Notes - Chapter 12: P. T. Barnum, Total Communication, Edward Bernays
13 Feb 2016
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Chapter 12 public relations and framing the message. Pr total communication strategy conducted by a person, gov, or an organization attempting to reach and persuade an audience to adopt a pov. First press agents helped to advance a clients image. Phineas taylor barnum: used promotion for circus irst clients, first to use publicity to elevate entertainment culture. Large indsustrial companies employed press agents to win over courts. Lobbying people who try and inluence. Deadheading reporters given free rail passes. Companies sell more if associated with positive image. Many pr irms aliated with multinational communications companies. Doing research**, knowing audience and focus campaign message. Press releases announcements written in the style of news reports. Video news releases 30 to 90 seconds, mimic the style of a news report. Psas 15-60 sec audio or video reports. Special events raise proile of corp or gov clients. Pseudo events any circumstance created for the sole purpose of gaining coverage in the media.
