COM 107 Chapter Notes - Chapter 13: Data Mining, Niche Market, Oligopoly
16 Jan 2016
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Chapter 13 media economics and the global marketplace. Collects 17088 thru direct and indirect payments across subsidiaries. Disney- most successful in leveraging to create synergies. Movies for theaters and dvd, distribution, theme parks, pixar, ads on abc which they own. Direct products supported directly by consumers, directly download something, communicate preferences immediately. Indirect- supported by advertisers, pay for quantity/qual of audience a medium delivers. Industrial age information age driven by computers and data, cultivation of special niche markets. Shift to deregulation media powerhouses and more concentrated ownership. Trusts drive out competition, sherman law 1890, outlawed monopolies. Telecommunications act of 1996 expanded tv/phone/radio laws & standards. Flexability to emphasize the new, the old, etc . Favors large companies with greater access to capital over small businesses that cannot absorb failure. Corporate downsizing good for ceos not workers (making company more. Hegemony acceptance of dominant values in a culture by those who are subordinate to those who hold power.
