COM 107 Chapter Notes - Chapter 13: Clayton Antitrust Act, Sherman Antitrust Act, American Tobacco Company
Document Summary
Ch 13 - media economics and the global marketplace. Older examples of the leap from start-up to digital media powerhouse are time warner, In the age of the internet, this leap can happen in a few years or less such as with google and youtube. Google bought youtube in october 2006 for . 65 billion. Media industries are typically structured as a monopoly, an oligopoly, or a limited competition. Monopoly : one company dominates production and distribution (ex: microsoft in software in the 1990s) Oligopoly : the most common structure; a few firms dominate the industry (ex: Google, amazon, apple, and facebook for the internet) Limited competition (sometimes called monopolistic competition : typical of the radio and newspaper industries; many producers and sellers but only a few products (ex: radio stations for country music) The media collects revenues in two ways: through direct and indirect payments.
