RWS 290 Chapter Notes - Chapter 10: Social Proof, Pole And Polar, Rhetorical Question
1 Oct 2018
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Importance of credibility in an era of mistrust and skepticism. Persuasion - implies that you are communication with some who does not think or feel the same way as you do. Goal is to help your audience members identify with and find merit in your position. Persuasion is becoming more difficult as we live in a time of increasing mistrust. Applying the aim planning process to persuasive message. Analyzing your audience to understand their needs, values, and how they are influenced. Need to show that you care about them and that your ideas fit into their interests. Your best argument is always one that meets the needs and wants of your audience. Show people they are sincerely needed and appreciated. By complimenting them and expressing appreciation to them, they often will want to return that goodwill to you. Six principles of persuasion: reciprocation, consistency, social proof, liking, authority, and scarcity. Reciprocation - principle of influence based on returning favors.
