PSY 12000 Chapter Notes - Chapter 13: Attribution Bias, Observational Learning, Fundamental Attribution Error

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Interpreting the behavior of others: social cognition: Chapter 13: explain how both top-down processing and bottom-up processing play a role in person perception. Social cognition: the study of how people use cognitive processes- such as perception, memory, thought, and emotion-to help make sense of other people as well as themselves. Before we learnt that perception is driven by a combination of bottom up processing- the actual physical sensations received by the sensory equipment- and top down processing- takes into account our expectations and beliefs about the world. Meeting person for first time, initial impressions are influenced by physical factors- attractiveness, facial expression, skin color- and by ur meaningful interpretations of those physical features. When we first look at someone whos physically attractive, we assume he or she is more intelligent, better adjusted, and more socially aware than someone w average looks.

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