COMM 218 Chapter Notes - Chapter Ch 4: Confirmation Bias, Fundamental Attribution Error

• School: Oregon State University
• Department: Communication
• Course: COMM 218
• Professor: Hailey Adkisson

Document Summary

First order: physically observable qualities of a situation. Selection: intensity, repetition, contrast or change; determining data we will attend to. Organization: physical, role based, interaction based, psychological; arranging things to make sense of the world. Interpretation: relational satisfaction, expectation, personal experience, personality; attaching meaning to sense data, assumptions about human behavior. Senses, age, health and fatigue, biological cycles, hunger, neurobiological challenges. Sex and gender roles, occupational roles, relational roles. Plays an important role in how we understand the perspectives of others, changes between norms of societies. We make snap judgements based on stereotypes. Primacy effect: tendency to pay attention to the first thing in ca sequence. Halo effect: tendency to form a positive impression. Horns effect: tendency to form a negative opinion. Confirmation bias: finding info to confirm an opinion. We judge ourselves more charitably than others. Fundamental attribution error: tendency to give more weight to personal qualities than the situation.