MCC-UE 1 Chapter Notes - Chapter 6: Semiotics, Content Analysis, Market Trend
28 Mar 2016
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Gap b/w real world & media representations of the social world. Representations are the result of processes of selection that invariably mean that certain aspects of reality are highlighted & others neglected. Re-present the social world in ways that are both incomplete & narrow. There is potential social significance in all media products - even those that are clearly make believe. Star trek had the first prime-time tv interracial kiss. Creators use entertainment media to comment on the real social world. Content may reflect the intent of producers & program writers. Investigate the social characteristics of writers & producers. Creative personnel may draw on their own lives for inspiration for. Corporate advertisers may have expressed strong interest in specific content programming. Media personnel may be merely responding to the interests of their likely audience. Implies that people want what they get. Content as reflection of society in general.
