PSY 221 Chapter Notes - Chapter ch7-8: Pluralistic Ignorance, Minority Influence, Social Influence
16 Aug 2016
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Social influence: the exercise of social power by a person or group to change the attitudes or behavior of others in a particular direction. Conformity: a yielding to perceived group pressure by copying the behavior and beliefs of others. Independence: not being subject to control by others. Compliance: publicly acting in accord with a direct request. Obedience: the performance of an action in response to a direct order. Social power: the force available to the influencer to motivate attitude or behavior change. Social norm: an expected standard of behavior and belief established and enforced by a group. Pluralistic ignorance: the tendency to think that everyone else is interpreting a situation in a certain way, when in fact they are not. Normative influence: conformity based on a desire to gain rewards or avoid punishments. Informational influence: conformity based on the belief that others may have more accurate information.
