MKT 3401 Chapter : MKT 3401 Syllabus Spring 2015
Document Summary
& wed. 10:30-12 office hours: tues & thur 12-1:00 alahos1@lsu. edu eburle5@lsu. edu. The wall street journal book, the marketing of business and sports, 4th edition. Your wsj book will be mailed to you once you have subscribed to the 15 week issue at www. wsj. com/lsusportsmarketing you must subscribe to the wsj to receive the book. Please subscribe to the 15 week issue for . Not everyone in this class will choose marketing for their concentration. There is, however, a high probability that everyone will somehow be involved in business functions traditionally defined as marketing. Therefore, there is a need to understand the concepts and tools of marketing. The purpose of this course is to provide you with fundamental concepts in marketing and the importance of marketing in all areas of business. Through lectures, discussions, and assignments, you will gain useful and keen insights into this area of study.
