MKT 3401 Chapter : MKT 3401 Syllabus Spring 2017
Document Summary
Not everyone in this class will choose marketing for their concentration. There is, however, a high probability that everyone will somehow be involved in business functions traditionally described as marketing. Therefore, there is a need to understand the concepts and tools of marketing. The purpose of this course is to provide you with fundamental concepts in marketing and the importance of marketing in all areas of business. Through lectures, discussions, and assignments, you will gain useful and keen insights into this area of study. The goal is for you to gain a good understanding of the exciting and important field of marketing. A primary objective of this course is for you to understand the value of making good marketing decisions. You will also learn how product, price, place and promotion are critical to the success of any attempt by a company to be successful. Required text: please subscribe to the wall street journal & the wall street journal book,
