MKT 3401 Chapter : Marketing 3401 Leggo
Document Summary
Presentation of the store- d cor, social media friendly, spacious, etc: ex. Starbucks started failing bc of presentation- they tried to a cup of coffee and people care more about the experience! Trojan fish strategy- sometimes in a store you have to sell a product just right and market it just right and placement has to be just right to sell it. Once you get the customer to buy this product, it leads them to buy more products associated the first product: ex. Professor karam went to buy 6 gold fish from walmart for less than a dollar. Buttt, he ends up having to buy a fish bowl, then he has to buy expensive rocks for the. Fish bowl, then he has to buy fish food, and so on
