MKT 3401 Study Guide - Midterm Guide: Sports Illustrated Swimsuit Issue, Deepwater Horizon Oil Spill, Ambush Marketing
Document Summary
Tactic used by people in negotiations to influence the person across the table: one tactic karam uses, flinch. ! he says it and you back off. In your life, you either have or have been subjected to the flinch: whenever you"re negotiating, negotiating is all about influencing. That outrage, that anger a tactic people use. ! everyone backs off and you get your. Your brand is altered forever: usually when you flinch, the other person caves in. The key to dealing with the flinch: maintain poise and do not flinch back. Tactics: higher authority, good cop bad cop. Promotional mix: how you communicate with the consumer. Remind you: to make sure you don"t forget that we are that dominant product. Advertising, product placement, public relations, personal selling: 1. Advertising: two types of advertising, product advertising, galleria furniture market is the blue collar person who wants to use and toss it later on.
