MC 3010 Chapter : PR Midterm In Class Notes
Document Summary
*communication model: media relations, counseling research, *most important knowledge, abilities, and skills, writing/editing skills, research ability, planning expertise, problem-solving, business acumen, understand terminology, business forms, etc, cultural literacy, media savvy, traditional and social media. Where pr works sectors* and different industries: corporations, 26, pr firms/agencies, 20, nonprofits/charities, 17, sectors, usually are within the government. She was also a talented writer, ardent feminist, and one-time editor of the. New york tribune: the idea of pr as a strategic endeavor took hold in the early 20th century. Ivy ledbetter lee, george creel, edward bernays each contributed to the rise of the profession. Iabc (international association of business communications: 3. It"s faster: ability to talk to a larger group of people and speak directly to them. You don"t have to rely on a go-between : cons, hard to get to someone in a timely manner, limitations to how long messages can be (twitter), you have to work on being concise and consistent.
