MC 3010 : MC 3010 Exam 1
Document Summary
Chapter 1: what is public relations: pr is all about relationships. Success is the best deodorant. elizabeth taylor: tiger woods situation, if tim tebow would fall, this would be the same sort of situation. Your job it to guide and advise: relationship building and maintenance, environmental scanning. Implications: you need to know what is going on, boundary spanning, focus on accounting, human resources, credibility. Intelligence: cultural literacy, know a good story when you see one, media savvy, contacts, good business sense, broad communication experience, specialized experience, avoid career clich s. Public relations industries: professional groups, nonprofits, corporations, pr agencies, government, lobbying, sports, entertainment, transportation, litigation, retail, education (board of ed/higher ed, technology, environment, energy/utilities, politics, health care, travel/tourism, finance, ngos/activist/advocacy. Investor relations: employee relations, community relations, media relations, government relations, public affairs, consumer relations. Pr output: paid and controlled, ads, unpaid and uncontrolled, word of mouth. How pr works : ropes, research, objectives/planning, strategies, messages, tactics, programs, evaluation, stewardship.
