MC 3010 Chapter : MC3010-LUNDY_FALL2013
Document Summary
Global- an estimated 3 million people practice public relations world wide. A number of definitions; often defined as publicity in a news paper, television interview, or red carpet events. Programming- what are we doing, tactics and how to establish. Stewardship- continuing to invest in key projects, keep relationship strong. Marketing: selling products/services vs. building relationships, persuasion vs. two-way dialogue. Public r e l a t i o n s: history. Arthur w. page, 1927 vp public relations at at&t, only accepting the job if he were allowed to be involved in policy making. I want to decide what we are as a corporation, being transparent, listen to public, let them know. Tell the truth, prove it with action, listen to the customer, manage for tomorrow, conduct pr as uf the whole compamy depends on it, realize a company"s true character is expressed by its people, remain calm, patient and good-humored.
