MC 2015 Chapter : Design Principles
Document Summary
Proximity: put related things close together, when items are close they become one visual unit, purpose is to organize content. Alignment: nothing should be placed on the page arbitrarily, every item should have a visual connection with another item on the page, aligning items creates a strong cohesive effect, purpose is to organize and unify. Repetition: repeat some aspect of the design throughout the entire piece, unifies and strengthens the piece by tying together otherwise separate parts, purpose is to organize, unify and add visual interest. Contrast: if two items are not exactly the same, make them different, for contrast to be effective, it must be strong, purpose is to organize and add visual interest. The big picture: message, audience, medium, aesthetically pleasing, legal and ethical issues. In communication it"s more important what words look like than what they say. Font: a complete set of characters compromising one specific size, style and weight of typeface.
