MC 2015 Chapter : MC 2015
Document Summary
Proportion: how big are things compared to other things, element size determined by relative importance and surrounding elements, every page needs a dominant focal point, purpose is to organize and add visual interest. Proximity: how close together or far apart things are, related items should be grouped close together, when items are close, they become one visual unit, purpose is to organize. Alignment: nothing should be placed on the page arbitrarily, every item should have a visual connection with another item on the page, aligning items creates strong, cohesive effect, purpose is to organize and unify. Repetition: repeating a style or graphic element throughout the entire piece, unifies and strengthens piece by tying together separate parts, purpose is to organize, unify and add visual interest. Contrast: if two items are not exactly the same, make them different, for contrast to be effective, it must be strong, purpose is to organize and add visual interest.
