MC 2000 Chapter : What Is Mass Media
Document Summary
Media influence is real: theory and research differ on, how much influence, what the source of influence is, who or what is being influenced, how the influence is manifest. Approaches and perspectives: empirical research (most is this, direct cause and effect relationship, observable effects of mass media, conceptual research, indirect cultural influences relationship, symbolic, cultural effects of mass media. Mass communication and researched evolved: 1. era of mass society (lasted 19th early 20th century, hypodermic needle model, media is all powerful- audiences have low agency( no ability to think for themselves) Media as a source for community: chicago school of sociologists, newspapers/ magazines bring people together. Propaganda studies: political scientist lasswell"s agenda setting , journalist walter lippmann"s pictures in our head, esp. dangerous in wwii with the germans, 2. era of scientific perspectives (1930-1960, payne fund studies, social learning theories. Some doll and watching movies: war of the worlds:
