MC 2000 Chapter : Sept 4 Chapter 4 Theories And Effects Of Mass Media
Document Summary
Chapter 4: theories and effects of mass media. Panic in georgia: march 2010 video: theory and research differ on, how much influence, what the source of influence is, who or what is being influence, how the influence is manifest. Empirical research: observable effects of mass media, mainstream approaches; majority of mass comm research, direct cause and effect relationship. Indirect cultural influences relationship: symbolic, cultural effects of mass media, critical approaches. Mass communication theory and research evolved and continues to be dynamic and evolving: era of mass society (late 19th early 20th c, hypodermic needle model, media as source for community, propaganda studies. Search for community: chicago school of sociologists, newspapers/magazines bring people together, getting everyone on the same page. Propaganda studies: political scientist lasswell"s agenda setting . Journalist walter lippmann"s pictures in our head : concern that mass media is too powerful, this can be propaganda and manipulate people. Underlying both: hypodermic needle model (or magic bullet model)
