MC 2000 Chapter : Ch 4 Notes
Document Summary
4 making sense of research on media effects and media culture. Chicago school: robert park, john dewey, charles cooley, role of mass media for community, claims, popularity of mass media led to new communities, mass media brought together geographically dispersed individuals, mass media taught ideas for democracy. Taking the propaganda and having people believe it: thought the media would act the same way on each person, thought it would be a powerful effect and work the same automatically on different people. Payne fund studies: mid 1920s-early 1930s, impact of mass media on children, claims, negative effects of movies on children, movie impact depends on individual differences. Audiences are able to do all steps: focus on why people used mass media (uses and gratifications research, some people use it because they need companionship and others for information. Yale program: under normal circumstances and in varied communication environments, minimal mass-media ability to sway people"s opinions on controversial issues.
