MC 2000 Chapter : MASS COMM MONDAY September 10
Document Summary
Ethics: still chapter 3 have too much or too little. Something is right when it benefits the most number of people. Disregard minority: the rule: do what you want done, utilitarian: the thing that gives the greatest good to the greatest number, the golden mean: aristole, virtue in moderation. Good things when you don"t doesn"t lose its meaning. Popularity of mass media led to new communities. Mass media brought together geographically dispersed individuals. *who(says) what (to) whom (in) what channel (with) what effect. * they were afraid of the persuasion of propaganda and the way it would affect the uneducated people. Hypodermic-needle model able to control how they reacted. Power of the media to create ideas in our heads (medicine doesn"t respond in the same way to different people) People are very influenced by media, and everyone responds in the same way. Mass media messages persuaded all people directly, without people being.
