MC 2000 Chapter : MC 2035-digital Brands Lance Porter
Document Summary
Content moves to the cloud: big data storage facility, enables meaningful mobility, storage, speed, processor power, economic. Wearables hands-free: google glass, stuff will all be worn soon as chips are getting smaller and smaller. So what is social media: it"s a digital environment where audiences can create, share and interact with content. What about platforms: content companies, facebook, google, twitter, apple, amazon different b/c they know what you buy, how oten. Storytelling: main thing for social media, all good stories have to have both, something unexpected, and relevance. Guts of social media (apis) the social graph: top of news feed determined by what you"ve liked, what your friends like, etc, apis. The internet of things : when all your devices connect and make media (?, how do we deal, social media strategy chart. Dynamics of contemporary persuasion: ex: dirt devil commercial worked because it was relevant and unexpected.
