COMD 2050 Chapter : COMD Professor Lane - Chapter 3
Document Summary
What is an example of each: production: creation, organization, reproduction of material via mass media. And how do they become blurred: entertainment, advertising, education, news, become blurred when the are mixed together, what are the pros and cons of demographic and psychographic audience research, pro- able to find target audience, con- broad categorization. Audiences: the people whom a media product is directed. Demographics: division of people based on social categories. Distribution: selection, disbursement, and coordination of material through medial channels. Exhibition: place where media content is ready for viewing. Format: patterned choice and arrangement of elements that make up specific material. Psychographics: categorize people based on attitude, personality, and motivations. Production: creation of materials to be distributed through media vehicles. Trade incentives: payments in cash, discounts or any incentive for an exhibitor to highlight a product. Cooperative advertising: advertising paid for in part by distributors/producers to help exhibitor promote product.
