COMD 2050 Chapter : ComD Chapter 10
Document Summary
90% of all the media you (the world) consume is controlled by 6 companies. Conglomeration: new twist on vertical and horizontal integration. Many media outlets share a parent ex: disney owning hundreds of other companies. For a long time there were a long list of laws that prevented all this from happening, but deregulation got rid of those laws. Murdoch & fox network fought to eliminate fin-syn. Ownership cap increased to 35% of national media basically you can own up to a 3rd of all the radio, a 3rd of all the tv, a 3rd of all the production companies, etc. Aftermath- 75% of tv networks owned by big six. Extensions of ownership cap to 39% under bush administration. Disney and the gov"t is telling you that you can only earn certain things then they"re limited due to the gov"t. They don"t want the gov"t involved because they"re only holding them back.
