CLST 2090 Chapter : HERMES
Document Summary
His friends from work told him to quit his job, and his family and friends left him high and dry. Ended up broke as well: god of business men and thieves, two stories that made sense out of this, a major american auto company was ready to corner the market. They knew it would cost a lot of money. They went out and conducted the largest market research project to that date. What do you want in an automobile? all of the data was anazlyzed and turned over to the designers, and millions. More spent to produce and create this dream car. They got into a multi-million dollar advertising, but don"t show a picture of the car. It was so ugly that nobody wants one. The edsel is now very collectable: didn"t understand why it didn"t work, because they had done everything right.
