COMS 102 Chapter 16: Speaking to Persuade

• School: Cal Poly
• Department: Communication Studies
• Course: COMS 102
• Professor: Dominique Bredeson

Document Summary

Questions of fact: a question about the truth or falsity of an assertion. Presenting one view of facts as persuasively as possible. Each main point = reason why audience should agree. Questions of value: a question about the worth, rightness, morality, and so forth of an idea or action. Example: biking is an ideal form of land transportation . Second main point: apply standards to subject of speech. Questions of policy: a question about whether a specific course of action should or should not be taken. Involve questions of fact and questions of value. Goal: convince audience that a given policy is desirable without encouraging the audience to take action in support of the policy. Goal: convince audience to take action in support of a given policy. Need: the desire for a change in policy. Example: is there a need for more student parking on campus? . Convince audience that there is a serious problem.