COM 1010 Chapter Notes - Chapter 15-16: Fallacy, Ad Hominem, Pathos

• School: Baruch College
• Department: Communication Studies
• Course: COM 1010
• Professor: debrahilborn

Document Summary

Persuasion: the ability of creating, reinforcing, or changing people"s beliefs or actions. Ethics and persuasion: you need to make sure your goals are ethically sound and that you use ethical methods to communicate your ideas. Maintaining the bond of trust with listeners is also vital to a speaker"s credibility. Keep in mind the power of language and use it responsibly. The psychology of persuasion: persuasion is a psychological process; occurs in a situation where two or more points of views exist. Degrees of persuasion: strongly opposed, moderately opposed, slightly opposed, neutral, slightly in favor, moderately in favor, strongly in favor. Persuasion is something a speaker does with an audience; listeners engage in a mental give and take with the speaker; while they listen they assess the speaker"s credibility, delivery, supporting materials, language, reasoning, and emotional appeals. Mental dialogue with the audience: the mental give and take between speaker and listener during a persuasive speech.